Vida Bars was founded by entrepeneur Ana. After spending her whole life fighting her curly hair, seeing her daughter begin to hate her beautiful curls, and discovering the amount of plastic bottles that's discarded every year in the US, Ana embarked in the journey that led her to the creation of Vida Bars.
Its entire process - from sourcing to packaging - is environmentally friendly. No more plastic bottles to pollute the planet. No more clutter in the shower. Additionally, Vida Bars donated a portion of their profits to an educational fund for survivors of domestic violence, a cause very near to Ana's heart.