Every year in Uruapan, the Craft Fair takes place, and it used to be the source of the main income for
Michoacán artisans. In 2020, due to the global pandemic, it was canceled, and the opportunity to sell and exhibit crafts was lost, and this is how Tsanda was born.
It emerges as a non-profit project with the intention of supporting artisan families to promote and sell their textiles through social networks. This initiative was well received, and in September of the same year, it was decided to officially establish a brand and grow this project with the intention of taking a little piece of Michoacán to all parts of the world.
Tsanda has evolved to become a motor of inspiration and respect for the Purépecha culture as well as a source of stable work and economic independence. To date, 12 artisan families are working in 7 communities, and they continue to grow with the vision of including more families and integrating different textile techniques.
"Tsanda we are the daughters, mothers, and grandmothers of the Purépecha culture. We reflect our hereditary knowledge of many years of history with each thread and each stitch that we capture in our textiles.
With our embroideries, the light of the family tradition is kept alive; that is why each Tsanda piece is made to be worn with great pride. We feel a deep affection for our roots, the Purépecha culture, and the place where we grew up; Michoacán.
Being able to transmit this immense love in each garment is what makes our hearts beat stronger and stronger."