Cadena Collective — Creating Community

We were excited to work on a Dia de los Muertos campaign that showcased the in-between of two worlds, our Mexican-American identity and the experience of feeling ni de aqui, ni de alla. When it came down to considering different models that would showcase this campaign we thought of Sasha after mutually following each other on Instagram for sometime. Her lightheartedness and kind demeanor always drew us into her posts and stories and we knew she would be perfect! The photoshoot for the campaign turned out to be more than perfect, we created magic. We wanted to get to know Sasha beyond her Instagram...

As we shared glimpses of the individual obstacles we’ve been facing – seeing loved ones furloughed, feeling stuck professionally and mentally, or being confronted with new difficulties related to working from home – I felt a sense of solidarity knowing that I wasn’t the only one feeling out of my element.