Cadena Collective — Dia de los Muertos

For many Latines, death is just as much a part of life as living is. For us, death exists to remind us to celebrate every moment we have alive - to be thankful for the days we’re given and fill them with as much joy and meaning as possible. 

I met Maria when she was a young teen in high school and was awed by her go-getter spirit and willingness to speak up about her immigration status and willingness to stand up for others. She always struck me as wise beyond her years, honest to the core and loyal to her family, friends and community. As time went on we continued to run into each other at community events and my admiration for her work ethic continued to grow. We asked her to model for Cadena because she embodies a young Latina who lives in-between two cultures, never forgetting where...

We were excited to work on a Dia de los Muertos campaign that showcased the in-between of two worlds, our Mexican-American identity and the experience of feeling ni de aqui, ni de alla. When it came down to considering different models that would showcase this campaign we thought of Sasha after mutually following each other on Instagram for sometime. Her lightheartedness and kind demeanor always drew us into her posts and stories and we knew she would be perfect! The photoshoot for the campaign turned out to be more than perfect, we created magic. We wanted to get to know Sasha beyond her Instagram...