Cadena Collective

Cadena Familia, As we worked on a marketing campaign that was scheduled to go out today, we stopped in our tracks. We could not do it. We could not bring ourselves to hit send. While this is our livelihood and we want to show you all of our beautiful products, it’s not the time. Instead, we feel the need to pause and talk about what is happening. More importantly, we want to create the space to honor the lives lost, to acknowledge our own feelings of grief and to check in on one another. If you’ve been with us for...

Selena has become an icon for many reasons and I've come to realize that she is idolized because for Mexican-American women like myself, she mirrors our lives as bi-cultural women. She was able to cross borders and face the challenges of two countries, two languages and two nuanced cultures. Navigating this bi-cultural identity can often leave you feeling as not enough.

We think it’s fair to say that even if you are not under the weather, the thought of lounging in comfy clothes and sharing laughs from the comfort of your home is much more appealing than going out. Even if distance isn’t a factor, virtually hanging out has become a convenient way to keep the chisme alive.

2021 started out rough. I was feeling overworked, depressed and undervalued. Not only was I working on Cadena, I had a full time job and dealing with COVID-blues after a year of stolen travel, stolen time with loved ones and so many other stolen adventures I had planned. Pero como dice el dicho, “uno pone, y Dios dispone.” So with that saying in mind I decided to go all in on Cadena and let the universe and God do the decision making for me. The deal was - I’d do the work (as hard as I could) and if it...